Your ReleaseDeservesPage One.
We reverse-engineer the algorithm so film trailers, album drops, and streaming premieres land on page one — before the press cycle fades.
Proof, not
promises.
Every card below is a real campaign. Click any card to download the full case study PDF — gated only by email.
Midnight Circuit
Hollow Tree Films
organic impressions in 72 hours
A $2M thriller competing against a $40M studio release the same weekend. We front-loaded discovery keywords into the trailer metadata 11 days out.
Frequency Drop
Wren & The Static
Spotify editorial pitch, week of release
Single launch for a debut artist with zero prior search presence. Built artist knowledge graph 3 weeks ahead.
The Longer Room
Cassette Podcast Network
new listeners, episodes 1–4
Broke out of niche Apple charts into general true crime by restructuring episode titles and show notes for semantic search clusters.
Saltwater Gospel
Mesa Verde Records
YouTube impressions, first 10 days
Album cycle for a mid-career artist on an independent label. Structured the release calendar around Google Trends spikes in the genre.
Aperture (Documentary)
Sundance Selected, self-distributed
Google for all 4 primary search queries
No distributor, no PR budget. We built a structured data campaign around the director's name and festival circuit keywords starting 6 weeks before VOD.
Deep Current
Orbital Sound / Atlantic
artist search volume in 7 days
Pre-release SEO architecture for a major label artist's surprise drop. We seeded 47 editorial placements with schema markup before the embargo lifted.
The Night Desk
Ember Podcast Co.
organic search impressions, season 1
Turned a niche journalism podcast into a searchable media brand by mapping each episode to trending investigative news keywords.
Verdant
Pacific Crest Films
streaming platform CTR from search
Streaming premiere on a mid-tier platform. We built a content cluster around the film's environmental themes 8 weeks out, capturing search intent before release.
Hollow Signal
Nox Records
Bandcamp sales in 48 hours via search
Instrumental album with no lyrics — almost invisible to conventional SEO. We wrote schema-rich press notes and structured the Bandcamp store for maximum discovery.
Want the full framework?
48 pages. 7 campaigns. Every tactic we use, documented.
We had three weeks before our VOD window closed. Spotlight got us to page one in eleven days. The algorithm doesn't care about your budget — it cares about structure.
Dara Okonkwo
Distribution Director, Hollow Tree Films — Campaign: Midnight Circuit
The algorithm
is learnable.
Four disciplines. One outcome: your release on page one before the press cycle fades.
Pre-Release Architecture
We build the search infrastructure 6–12 weeks before your release date. Knowledge graph seeding, structured data markup, and entity optimization so the algorithm already knows who you are when the press cycle starts.
For: Film distributors, Labels, Podcast networks
Trailer & Clip Metadata
YouTube and streaming metadata is a science. We reverse-engineer what the platform's algorithm rewards — then write titles, descriptions, and chapters that capture intent at every stage of the discovery funnel.
Trend Window Campaigns
The 72-hour window around a release is the only window that matters. We compress months of SEO work into a 3-week sprint timed to break in that window.
For: Music publicists, Artist managers
Podcast Discovery Architecture
Episode titles are search queries. Show notes are landing pages. We restructure your entire podcast feed for semantic search and break you out of niche charts into broader genre discovery.
For: Podcast networks, Independent producers
The Entertainment
SEO Playbook.
The exact framework we use to get indie releases to page one. Covers pre-release architecture, trailer metadata, trend window timing, and podcast discovery — with real campaign examples.
Inside the Playbook
Used by 400+ entertainment publicists, distributors, and label managers.
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